Helping You Unlock
Helping You Unlock
Revenue With Product
Revenue With Product
And Conversion Design
And Conversion Design
We fix the friction that causes users to hesitate and drop off across your website, onboarding, and core product flows.
Helping You unlock
revenue with product and conversion design
Revenue With Product
And Conversion Design
We fix the friction that causes users to hesitate and drop off across your website, onboarding, and core product flows.
Most products sit on
30-45% of untapped
revenue.
We believe most revenue leakage comes from poorly designed conversion flow — a series of steps turning regular website visitors into paying customers.
At Bakbone, we help software companies unlock trapped revenue, by transforming their conversion flow end-to-end.
Most products sit on
Most products
sit on 30-45% of untapped revenue
revenue.
23% activation
rate uplift
23% activation
rate uplift
Observed average across
redesigned products
Observed average across
redesigned products
50+ products
50+ products
Delivered for our clients
Delivered for our clients
8+ years
8+ years
Of relevant experience
Of relevant experience
From the first section of a landing
From the very first section of a landing page — to all payment screens and internal onboarding flows.
From the first section of a landing
page — to payment screens and
page — to payment screens and
internal onboarding flows.
internal onboarding flows.
We believe product growth doesn't come from isolated improvements. It comes from optimizing the complete user journey from start to finish.
We believe product growth doesn't come from isolated improvements. It comes from optimizing the complete user journey from start to finish.
If one screen boosts conversion but the next cause dropoffs, revenue still leaks. We prevent that by rebuilding conversion paths end to end.
If one screen boosts conversion but the next cause dropoffs, revenue still leaks. We prevent that by rebuilding conversion paths end to end.
Working with
startups backed by
Working with
startups backed by
"We started off by building products across fintech back in 2018. We were hungry to push the needle with our craft. We quickly realized growth doesn't come from bug-free code or aesthetics. It comes from how easy it is for people to turn into paying customers. Today, that's all we do."
"We started off by building products across fintech back in 2018. We quickly realized growth doesn't come from bug-free code or aesthetics. It comes from how easy it is for people to turn into paying customers. Now, that's all we do."
"We started off by building products across fintech back in 2018. We were hungry to push the needle with our craft. We quickly realized growth doesn't come from bug-free code or aesthetics. It comes from how easy it is for people to turn into paying customers. Today, that's all we do."
Philip Pitus
CEO @ Bakbone Studio
Our areas
of expertise
Our areas of expertise
Our areas of expertise
Analytics Setup
We install tracking tools to measure
how users move and find exactly
where they leave your product.
Signup & Recovery Flows
We simplify account creation and
fix areas where users get stuck,
helping more users start with ease.
Monetization Strategy
We structure your tiers and bundles
to maximize revenue and help users
choose the right plan.
Product Walkthroughs
We design step-by-step guides
inside your product to teach new
users how to use your platform.
Landing Pages
We redesign your entire landing
page to ensure more visitors
sign up for your product or trial.
Onboarding & Setup
We design the initial sequence that
removes friction and helps users reach
their first successful action quickly.
Payment Screens
We redesign your checkout and
upgrade screens. We priotitize
smooth user experience and flow.
Copywriting
We make complex features easy to understand and act upon through
clear and concise language.
Analytics Setup
We install tracking tools to measure
how users move and find exactly
where they leave your product.
Signup & Recovery Flows
We simplify account creation and
fix areas where users get stuck,
helping more users start with ease.
Monetization Strategy
We structure your tiers and bundles
to maximize revenue and help users
choose the right plan.
Product Walkthroughs
We design step-by-step guides
inside your product to teach new
users how to use your platform.
User Research
We analyze user behavior and
feedback to understand friction
points across your conversion path.
Landing Pages
We redesign your entire landing
page to ensure more visitors
sign up for your product or trial.
Payment Screens
We redesign your checkout and
upgrade screens. We priotitize
smooth user experience and flow.
Onboarding & Setup
We design the initial sequence that
removes friction and helps users reach
their first successful action quickly.
Core Value Experience
We optimize the screens that deliver
your core value, so users understand
its value and stay with you long-term.
Copywriting
We make complex features easy to understand and act upon through
clear and concise language.
Our Signature Process
Our Signature Process
Our 3 step structured approach to diagnose, rebuild, and scale revenue-critical flows.
Our 3 step structured approach to diagnose, rebuild, and scale revenue-critical flows.
Discovery
We identify the 7 highest revenue leaking points currently hidden in your product.
By tracking user behavior, we identify the specific bottlenecks that are costing you sales and revenue.
Reconstruction
We rebuild your entire conversion path based on data analyzed during Discovery.
By working with us, you take no risk — we guarantee a lift in conversion, activation or churn - or else you will get a 100% refund.
Iteration
Once your new funnel is live, you can choose to continue working with us.
We wll iterate and improve your funnel over time, so you can keep growing. This is an ongoing process at much lower cost
Easy partnership. Incredible benefits.
Easy partnership.
Easy partnership.
Incredible treatment.
Incredible treatment.
Discovery
Instant onboarding
You get access the same day.
No setup calls, no delays.
Data-driven approach
All decisions made will be tailored
to your needs and unique data.
Clear execution plan
A step-by-step plan showing what
to fix first, what can wait, and why.
Reconstruction
Updates every 48h
Progress you can see,
without having to ask.
Weekly sync-up calls
Focused check-ins with us,
because alignment matters.
Money-back guarantee
If we don't lift your conversion,
we will refund you money.
Iteration
Constant communication
Async updates, clear next steps,
no unnecessary chasing.
Cancel or pause anytime
No long-term commitments.
Continue only while it’s valuable.
Future-proof yourself
Be prepared as your product
scales or the market shifts.
Ready to talk about your product?
Ready to talk
about your project?
Ready to talk
about your project?
Read our FAQ
Still have questions?
Book a free 15 minute call with us
Why should I focus on my conversion flow and not just more traffic?
Traffic without conversion is wasted budget. Most product-led companies lose 70-90% of potential customers at key steps. Fixing those steps multiplies the value of every acquisition dollar. For example, a 2x improvement in signup conversion cuts your Customer Aquisition Cost (CAC) in half.
How much does it cost (on average)?
There’s no fixed price. Every engagement is scoped around your product, funnel complexity, and growth goals. We’ll walk through that together on a short call and decide if it makes sense to work together.
What kind of results should I expect?
That depends on your product, offer, marketing, market condition, luck and several other factors both you and us can't control. But based on our previous partnerships, you should see a noticeable lift in conversion, activation, and lower drop-off rates.
What if it doesn't work?
If your conversion, activation, or drop-off metrics don't improve after 2 months of integrating your new conversion path, we will give you a full refund. We diagnose with analytics before we design anything, so we know where the problems are before we start fixing them. In other words, we design based on data and hard evidence -- we don't guess. However, if we're wrong and you notice a significant decrease in metrics listed above, we will give you a full refund.
What does the process look like?
We help you install analytics to see where users drop off, then rebuild those critical steps based on the data. After launch, we monitor metrics, run tests, and keep improving. You get updates every 24-48 hours, weekly calls, and a access to working files 24/7.
How long does a conversion flow redesign take?
8-12 weeks for Diagnosis and Reconstruction, depending on scope. After that, we continue with ongoing iteration for as long as you want to keep improving.
Do you also handle coding part?
Unfortunately, we don't -- your team ships what we design. We handle diagnosis, design, and specs. You deploy on your sprint and rhythm. Most clients allocate around 10 hours/week of eng time during active phases.
Would it work for me?
We work with post-PMF software companies that have steady traffic, engineering bandwidth and are able to ship changes weekly. We work with companies that want to scale efficiently. If your value proposition is yet unproven, you're pre-PMF or can't deploy changes regularly, we're probably not the right fit yet.
Can you help with other services like MVP design or just a website design?
Unfortunately, we don't do MVP design, branding, or marketing websites. We are focused on rebuilding conversion paths, because that's what we know best. If you need general design work, we are probably not the right partner.
Why should I focus on my conversion flow and not just more traffic?
Traffic without conversion is wasted budget. Most product-led companies lose 70-90% of potential customers at key steps. Fixing those steps multiplies the value of every acquisition dollar. For example, a 2x improvement in signup conversion cuts your Customer Aquisition Cost (CAC) in half.
How much does it cost (on average)?
There’s no fixed price. Every engagement is scoped around your product, funnel complexity, and growth goals. We’ll walk through that together on a short call and decide if it makes sense to work together.
What kind of results should I expect?
That depends on your product, offer, marketing, market condition, luck and several other factors both you and us can't control. But based on our previous partnerships, you should see a noticeable lift in conversion, activation, and lower drop-off rates.
What if it doesn't work?
If your conversion, activation, or drop-off metrics don't improve after 2 months of integrating your new conversion path, we will give you a full refund. We diagnose with analytics before we design anything, so we know where the problems are before we start fixing them. In other words, we design based on data and hard evidence -- we don't guess. However, if we're wrong and you notice a significant decrease in metrics listed above, we will give you a full refund.
What does the process look like?
We help you install analytics to see where users drop off, then rebuild those critical steps based on the data. After launch, we monitor metrics, run tests, and keep improving. You get updates every 24-48 hours, weekly calls, and a access to working files 24/7.
How long does a conversion flow redesign take?
8-12 weeks for Diagnosis and Reconstruction, depending on scope. After that, we continue with ongoing iteration for as long as you want to keep improving.
Do you also handle coding part?
Unfortunately, we don't -- your team ships what we design. We handle diagnosis, design, and specs. You deploy on your sprint and rhythm. Most clients allocate around 10 hours/week of eng time during active phases.
Would it work for me?
We work with post-PMF software companies that have steady traffic, engineering bandwidth and are able to ship changes weekly. We work with companies that want to scale efficiently. If your value proposition is yet unproven, you're pre-PMF or can't deploy changes regularly, we're probably not the right fit yet.
Can you help with other services like MVP design or just a website design?
Unfortunately, we don't do MVP design, branding, or marketing websites. We are focused on rebuilding conversion paths, because that's what we know best. If you need general design work, we are probably not the right partner.
Why should I focus on my conversion flow and not just more traffic?
Traffic without conversion is wasted budget. Most product-led companies lose 70-90% of potential customers at key steps. Fixing those steps multiplies the value of every acquisition dollar. For example, a 2x improvement in signup conversion cuts your Customer Aquisition Cost (CAC) in half.
How much does it cost (on average)?
There’s no fixed price. Every engagement is scoped around your product, funnel complexity, and growth goals. We’ll walk through that together on a short call and decide if it makes sense to work together.
What kind of results should I expect?
That depends on your product, offer, marketing, market condition, luck and several other factors both you and us can't control. But based on our previous partnerships, you should see a noticeable lift in conversion, activation, and lower drop-off rates.
What if it doesn't work?
If your conversion, activation, or drop-off metrics don't improve after 2 months of integrating your new conversion path, we will give you a full refund. We diagnose with analytics before we design anything, so we know where the problems are before we start fixing them. In other words, we design based on data and hard evidence -- we don't guess. However, if we're wrong and you notice a significant decrease in metrics listed above, we will give you a full refund.
What does the process look like?
We help you install analytics to see where users drop off, then rebuild those critical steps based on the data. After launch, we monitor metrics, run tests, and keep improving. You get updates every 24-48 hours, weekly calls, and a access to working files 24/7.
How long does a conversion flow redesign take?
8-12 weeks for Diagnosis and Reconstruction, depending on scope. After that, we continue with ongoing iteration for as long as you want to keep improving.
Do you also handle coding part?
Unfortunately, we don't -- your team ships what we design. We handle diagnosis, design, and specs. You deploy on your sprint and rhythm. Most clients allocate around 10 hours/week of eng time during active phases.
Would it work for me?
We work with post-PMF software companies that have steady traffic, engineering bandwidth and are able to ship changes weekly. We work with companies that want to scale efficiently. If your value proposition is yet unproven, you're pre-PMF or can't deploy changes regularly, we're probably not the right fit yet.
Can you help with other services like MVP design or just a website design?
Unfortunately, we don't do MVP design, branding, or marketing websites. We are focused on rebuilding conversion paths, because that's what we know best. If you need general design work, we are probably not the right partner.
Read our FAQ
Ready to realize your potential?
Ready to transform
your business?
Ready to transform
your business?